Academic Porfolio

Brand Development | Capstone

A beauty e-commerce for our generation demand that inner strengths match physical beauty and support what we want to see in the world.

​Marketing Plan | Strategy

The retail shopping experience in the next decade, with the immerse of interactive art, provides by AR technology.

Branding | Content Creation

A series of process videos tells the unique story of the ingredients behind the beauty product to different consumer groups.

Fashion Trend Analysis | Design & Layout 

A ten pages through fashion trend report for Fall and Winter 2019-2020 with strong visual elements and insight summary.

Branding | Leadership

A fashion film talks about more than appearance.

We should do more than just follow the rules and copy-paste the symbols.

Strategy | Product Development | Collaboration

A night cream designed especially for Gen-Z and Gen-Alpha's craving needs through ingredients and packaging. Promoting by video engagement.

Leadership | Social Awareness | Podcast

A podcast with professionals that discusses how the beauty industry shall take a lead in breast cancer awareness.