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XIYU JING

​景 浠雨

I work in the field of

BUSINESS OF BEAUTY AND FRAGRANCE

but I am also actively involved in

ART COMMUNITIES.

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"If we can all collaborate and contribute together, the world will be better.

I believe art and design are the way to communicate, 
and marketing is the way to spread the message to the world.

As someone who has grown up in a multicultural environment, 
I want to be a bridge between business, art, and people.
 

Through empathy, I aim to understand everyone's needs in order to create a win-win situation for everyone's market."



-Xiyu Jing

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TROUVER: Beauty E-commerce

Shop beauty is more than just the physical features, but the brand value behind it.

Vogue China: New tradition

We should do more than just follow the rules and copy-paste the symbols.

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Serge Lutens:
360 Phygital Marketing Plan

The shopping experience in the next decade, with the immerse of interactive art.

Color Story:  Behind the Scene

A series of process videos tells the unique story of the ingredients behind the product.

The process is where the story and the heart are shown.

Wind City 2053

An ACMG artist community project,

partnered with Kuaikan Comic, Yikexiaocong Music Studio, Butian Laboratory, and more than 30 artists.

Co-creation is the way that brings reward to everyone.

Milk Makeup:
Product Turnover

A night cream that designs for the market white space product of Gen-Z & Gen-Alpha.

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